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THE NATURAL WORLD PRODUCTS SOCIAL
EVENING IN THE
GUINNESS STOREHOUSE
Please Note that this
is addition cost to the Conference fee.
Delegates are encouraged
to bring guests to the evening, who are not attending the conference
Guinness Storehouse,
Home of Guinness
www.guinness-storehouse.com
Dublin's No 1 Tourist
Attraction with 780,000 visitors per year
Monday 19th February
2007
- Meet at Dublin Caste Gate at 7.15pm - bus
will collect delegates and bring to the storeshouse
- 7.30pm tour of the Guinness Storehouse
- 8.30pm Drinks reception
- 8.30pm - Buffet meal in Arrol Suite
- 11.pm - Finish and bus will bring delegates
back to Dublin Castle Gate
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Atrium
The STOREHOUSE® was originally built in 1904 to house the
GUINNESS® fermentation process. This incredible building was
constructed in the style of the Chicago school of architecture,
with massive steel beams providing the support for the structure
of the building. The STOREHOUSE® building housed the
fermentation of GUINNESS® beer until 1988, and in November 2000,
the new addition to the Dublin tourism offer opened its doors.
The core of the GUINNESS STOREHOUSE® building is modelled on a
giant pint glass, stretching up from reception on the ground
floor to The Gravity Bar in the sky. If filled, this giant pint
would hold approximately 14.3 million pints of GUINNESS®!
No Dublin holiday is complete without a trip to GUINNESS
STOREHOUSE®
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Ground Floor
On the ground floor, where you can also visit the Retail Store,
the massive exhibit introduces you to the four
ingredients; water, barley, hops and yeast, all of which
combine together to make a perfect pint. As you continue your
visit, you will meet the fifth vital ingredient, the man
himself,
Arthur Guinness.
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First Floor
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Second Floor
Here you will find the history of
GUINNESS® Advertising containing branded memorabilia and the
stories of the popular icons from the Toucan to the GUINNESS®
Surfers. You can also watch a selection of GUINNESS® TV ads
which have made the brand a well-known Irish symbol in every
corner of the globe.
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Third Floor
The
Choice Zone is an interactive exhibit which challenges
visitors to look at their own drinking habits and recognise the
fine line between enjoying yourself and drinking to excess.
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Fourth Floor
The
Story of the Building exhibit charts the history of the
building from its construction in 1904 as a fermentation plant
to its re-birth in the year 2000 as the GUINNESS STOREHOUSE®
visitor experience.
The
Home message board is also located here, this is where you
get the opportunity to leave a message about anything you wish!
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Fifth Floor
The Source Bar is an artistically designed bar where you can
learn to pour your own pint of GUINNESS® beer. Beside this, the
Brewery Bar is an informal and relaxing place to dine while
at the GUINNESS Storehouse®. Enjoy traditional Irish cuisine
with traditional Irish recipes that use GUINNESS® as a defining
ingredient.
The
My Goodness My Gilroy section is an exhibition of John
Gilroy's work, the artist responsible for the famous GUINNESS®
advertising from the 1930s to 1960s. Opened in July 2004 to
celebrate the 75th anniversary of GUINNESS® advertising, the
exhibition features Gilroy's original sketches, artwork and
posters, drawn from the GUINNESS® Archive. GUINNESS® TV
commercials aired in 1955, which brought Gilroy's famous
characters to life, are also shown.
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SEVENTH Floor
The GRAVITY® Bar
You have finally reached the head of the pint. This is where you
will receive your complimentary pint of GUINNESS® beer. Relax
and enjoy the uninterrupted panoramic views across Dublin City -
it really is one of the most spectacular places to visit in
Dublin.
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